CEO Ross B. Siroti – Rekall at a Glance
The story of Rekall is a story that proves that the American Dream is not dead, but alive and well. I started Rekall Technologies back in 2010 out of my basement with 10 law firms. One year into business I met a technological genius who unknown to me at the time would become my partner 4 years later, Tsvet Hristov. Tsvet was working for a mid-sized telecom company as director of IT and his skills were being incredibly under utilized. Due to the lack of stimulation at his position, Tsvet spent as much available time as he had consulting with Rekall to feed his technological need, stay active and stay challenged. Tsvet originally had the idea for a private cloud service back in 2011 but we just didn’t have the financial means of building one. It wasn’t until 2014 when Tsvet architected Rekall’s Private Cloud and our partnership was solidified. One of the main reasons Rekall is successful is because Tsvet and I complement each other so amazingly. I started as a low-level tech and ended my hands-on technology career as a engineer. Through it all, I sold, marketed, and managed in all my positions giving me the education I needed to start and manage Rekall as well as find business. What Tsvet brings to the table is the ability to look outside the box when it comes to solutions, plus his incredibly unique basket of technological skills spanning 30+ years plus his willingness to teach and share knowledge which is not the norm in the IT industry.
Today we have gone from supporting our original 10 law firms to over 100 firms spanning three countries, USA, Canada & Israel. Our technicians went from working at home, to working in a rented space, to as of June 2016 working in our new office building that we purchased to accommodate future growth. With increased revenues year over year, and a 46% increase in 2016 alone, Rekall Technologies is growing strong. Rekall Technologies is one of the top law firm centric cloud service companies in the nation. Our growth plans have hit all targets steadily since 2013.
Offering cloud services has really changed the business dynamic from when I ran it as a solo offering IT services only. With our extremely controlled cloud environment, the need for technical support by our client base diminishes down to virtually zero. When we started gaining cloud business with no increase in support (which is unheard of in the IT industry) this was our “Eureka” moment when we knew we were onto something. I attribute this less-need-for-support phenomena to our specific cloud architecture that my partner has engineered with our technicians from the ground up. Our private cloud is a solution that will grow as our clients grow to an infinite degree.
Our standards for support are extremely high. Our technicians are expected to support all client technologies, software, hardware, and legal applications which makes our internal knowledge base extremely vast. We’re big on education and the sharing of knowledge. I instill into my techs the need to not only fix client issues, but be personable & above all be themselves. I don’t want my clients to call our helpdesk and get that monotone Verizon rep who doesn’t even pretend care about you or your issues. Helpdesk support is something I did very well back in my support days so this is really important to me. My technicians are real, if they don’t know something, they’ll tell you, take 10 minutes and call you back with a solution. There is no buck passing, no vendor blame game, and no techno babel to confuse clients. I pride my staff on breaking down complicated technical situations and explaining the details in layman terms. Positive relationships are formed on understanding and trust.
Above all else, my role is to fully understand client expectations. I then pass the knowledge onto my technicians and co-manage with my partner to ensure those expectations are met every time. Meeting client expectations is my highest priority and is one of the main reasons why Rekall has flourished since 2010 despite the economic recession.