Attorneys with plain, bare bones websites will not make a meaningful impression on visitors. Your web presence should be optimized for search engines as well as the human eye. This optimization is referred to as SEO. Below, we provide a few SEO tips that will help steer traffic to your website and turn interested parties into paying clients.
Know the SEO Basics
Prior to building or refining your website, it is important to understand the basics of SEO and the web. Nearly every client commences their search for legal services with Google or a similar search engine. Google’s algorithm dictates which websites are prominently featured. This algorithm is updated with regularity. These updates change the way in which the search engine ranks possible responses to online queries. The proper use of SEO greatly enhances this ranking, making it that much easier to connect with those who need your services.
Content is Still King
Content reigns supreme in the context of inbound marketing. Develop an understanding of your target audience prior to creating content. Figure out exactly which keywords and key phrases your targeted clients are most likely to search for on the web. The strategic use of these keywords and key phrases will optimize your website for those searching for your services. Ideally, keywords and key phrases will be included in H1/H2 title tags along with a meta description.
Continue to refine your keyword base as time progresses and connecting with clients through the internet will prove that much easier. Ongoing keyword analysis is essential to your inbound marketing as these words are the first things search engines analyze when a search is made. Such keywords serve as the initial criteria that determines how closely content matches search queries. The strategic use of short-tail keywords that are viewed as generic, really will attract a considerable number of online visitors. The use of long-tail keywords with more specificity provides benefits in the short-term as well as the long-term. Though these long-tail keywords might not drive traffic to your site, they will send important traffic your way across posterity.
Use Calls to Action
A call to action, also referred to as a CTA, summarizes the content. Add CTAs to blog posts, website pages and other online content. An easily view able CTA facilitates phone calls and emails from interested clients. Be sure to put your website’s CTA above the fold on your homepage, meaning in the upper half of the page. This way, web surfers won’t have to hunt for your contact information. The CTA should include several ways to reach your team, be it by phone, email or a contact form.